Did you ever used to get in trouble in grade school for drawing all the time instead of doing your classwork?
I did. And so did some of my friends but they grew out of it and grew up and got real jobs in a business or corporation.
Not me. I wanted to get a job in advertising!
I was fortunate enough to go to some great schools with extraordinary teachers that inspired discipline, creativity, passion and the desire to do the very best work you can possibly do. It was hard work but fun and rewarding.
Later I had the opportunity to work some incredibly talented people along the way and learn even more.
Whether it's marketing products or services, clients have a need to promote themselves in the best possible light and get their message out. That's true for any mom and pop shop to a multi billion dollar corporation. What's enjoyable for me is getting to learn all about different businesses and services out there you never knew anything much about. And the most fun is to see a client's business really take off with the help of your marketing efforts. It builds wonderful relationships that can last years.
What you'll see in here is a sampling of some of my favorite work over the years. I strive to do something that either may not have been done yet or offers a new approach to the marketing needs. I also become very passionate about my clients often waking up in the middle of the night with a great idea I can't wait to share. I never think of projects as a one time thing. I look at any project as a long term relationship. And if there's an area that I am not particularly versed in I'm happy to help a client find a solution to any request that may come up.
I hope you enjoy what I have included here and would be happy to help you in any marketing efforts you may have.
I love this business and hope your career is just as much fun. And I still love to draw.
1980 - Present, Matthew Watson Design
1978 - 1980 The Richards Group, Dallas, Texas, Designer/Art Director
BFA in Graphic Design and Advertising
Art Center College of Design
Los Angeles, Ca.
East Texas State University
Cox School of Business, Southern Methodist University
Communication Arts Annual
American Institute of Graphic Arts Awards Show.
(Included in the Rare Books and Manuscripts of the Library of Congress)
New York Art Director’s Club, Clio Award
Dallas Society of Visual Communications Awards Show
Houston Art Director's Club
Beverage Dynamics Magazine Annual Awards Show, New York City
10th District Addy Best of Show
East Texas Advertising Federation, Best of Show 1991 - 92
American Institute of Graphic Arts, National
American Institute of Graphic Arts, Charter member of Texas chapter
Industrial Designer’s Society of America
East Texas Advertising Federation, Past Board Member
Dallas Society of Visual Communications
Tyler Junior College Arts Advisory Board Member
Board Member GOTexas Program through The Texas Department of Agriculture
Multiple non profit donation of time and skills.
Instructor in Graphic Design - Night classes at Tyler Junior College and Kilgore Junior College.